Contact details

Lecturer in Economics

NEOMA Business School
E-mail: david.menival@neoma-bs.fr
Phone: (+33) 3 26 77 52 32

Research activities

- Partner of the regional project « UNIVIGNE » (coordination: Villa Bissinger. 2015-2019)

- Member of AWBR (Academy of Wine Business Research)

- Member of RVVS (Network for Vine and septentrional wine)

Key words

Wine-making sector; territorial brands; institutional dynamics; wine management

Some publications

- Menival, D. and Charters, S. (2014), “The impact of geographic reputation on the value created in champagne”, Australian journal of agricultural and resource economics, 58: 171–184.

- MENIVAL, D. , GALLO, J., (2014) “The economics of the world wine industry” in CHARTERS S. and GALLO, J. (eds), Wine Business Management, Series: eco gestion, Pearson education France, pp. 25-33

- MENIVAL, D. (2014) « Du développement des AOC génériques à la remise en cause des AOC comme signal de qualité », in GEORGOPOULOS Th. (eds), Les AOC à l’épreuve du droit européen, collection Droit et vin, Maret-Martin , pp. 53-70

- CHARTERS S., MENIVAL D., SENAUX B., SERDUKOV S. (2013), “Value in the territorial food and drinks brand: The case of champagne”, British Food Journal, 10: 505 ‑ 1517

- CHARTERS S., MENIVAL D. (2011), “Wine Tourism in Champagne”, Journal of Hospitality and Tourism Research, February, 35(1): 102-118

International conferences

- DITTER J.G., MENIVAL D. (2014), Une perspective institutionnelle sur la dynamique des marques territoriales dans la filière vin – l'exemple du champagne, ASRDLF, 51^ème colloque, 7-9 juillet, Marne La Vallée, France.

- MENIVAL D., CHARTERS S. (2013) The territorial brand: a solution for the new markets, ANZMAC Annual Conference: Engaging with the future, December 1st-4st, Auckland, New Zealand.

- MENIVAL D., HAN H. (2013), Wine tourism: futures sales and cultural context of consumption, 7th International Conference Academy of Wine Business Research, Brock University, St‑Catherines, Canada.

- MENIVAL D., CHARTERS S. (2012),Wine tourism: increasing future champagne sales, International Conference on Innovation & Trends in Wine Management, June 22, Burgundy School of Business, Dijon, France

- MENIVAL D., CHARTERS S. (2011),The impact of the geographical reputation on the value created by small producers in Champagne, AMS World Marketing Congress, Reims Management School.-France, July 19-23.